

The Bayside Neighborhood Association convened two sessions of the Community Voices for Road Safety Pedestrian Safety Campaign, with 10 participants attending each session. This initiative, part of the Maine Bureau of Highway Safety’s new pedestrian-focused safety effort in Portland, Lewiston, and Auburn, brought Portland residents directly into the creative process of shaping public safety messaging. Rather than using a traditional top-down approach, the campaign asked community members—many of whom walk daily as their primary mode of transportation—to help guide the message drivers and walkers need to hear, determine the creative look of the campaign, and identify where these messages would be most effective.
The sessions, each lasting 90 minutes, were designed to address the rising pedestrian injuries and fatalities in Portland by centering the voices of those most affected. Participants received $50 compensation for their time, and snacks and beverages were provided. Jeff Larason, Highway Safety Communications Program Director for Community Voices campaign moderated the program. The neighborhood-authored campaign that emerges from these focus groups is set to roll out in Spring 2026.




















